Blueprint502

310 hours
$52,880 in value

The team working with Blueprint502 stepped in at a critical moment following the organization’s 2024 rebrand from YouthBuild Louisville. The project’s primary goal was to help clearly communicate the new identity to the community while building systems to support long-term growth.

The strategy centered on three core pillars: internal brand alignment, external market activation, and sustainable operational systems.

• Internal Brand Alignment: The team led a brand strategy workshop to define a clear true north and help employees communicate consistently about Blueprint502 and its work.
• External Market Activation: Efforts included advertising, fundraising, and cause marketing campaigns, along with development of PR kits, strategic plans, recruiting materials, and volunteer engagement tools.
• Sustainable Operational Systems: The team conducted a website audit and recommended a new volunteer management platform to support future implementation and growth.

In total, the project encompassed more than 309 hours. Outcomes included securing more than $42,000 in monetary and in-kind donations, producing a current value of more than $53,000, and opening the door to $10,000 per month in free Google Ads once reinstated.

This work gives Blueprint502 stronger clarity, stronger tools, and stronger infrastructure to move forward with confidence.

Central Louisville Community Ministries

The team working with Central Louisville Community Ministries brought together a diverse range of backgrounds and skills to plan and execute a full-scale fundraising event in just three months.

What made the experience especially meaningful was how seamlessly so many critical pieces came together. The location, date, live taping, and silent auction aligned in ways the team could not have predicted, with much of the success rooted in a willingness to connect the right people and move the work forward.

Alongside the fundraising event, the team also delivered a brand-new website, digital infrastructure, and brand guidelines, creating a lasting foundation that reflects and supports the organization’s mission and evolving identity.

Louisville Asset Building Coalition

The team working with the Louisville Asset Building Coalition dedicated nearly 289 hours to enhancing the organization’s brand, outreach, and resource development efforts.

Key accomplishments included designing new marketing flyers, executing a full website redesign, and creating a structured content calendar supported by a comprehensive digital communications guide. The team also developed a professional pitchbook and refined logo assets to ensure more consistent and recognizable branding across platforms.

To strengthen community engagement, the team secured 50 Chick-fil-A gift cards and built a charitable donation form to streamline contributions. They also researched grant opportunities, supported initiatives such as the LABC Collegiate Challenge by preparing outreach materials to expand the volunteer pool, and identified and grew strategic partnerships.

Recommendations for continued growth included strengthening partnerships, improving social media consistency, expanding food donation efforts, pursuing the Citi Foundation grant, and enhancing storytelling through updated headshots, employee bios, and volunteer spotlights.

The result is a more cohesive, visible, and scalable organization positioned for continued impact.

NAMI Louisville

The team working with NAMI Louisville partnered with the organization’s Wellness Wheels program, a one-of-a-kind mobile mental health outreach initiative serving youth in grades K-12.

The project addressed critical challenges facing youth mental health, including limited access to mental health care and education, stigma, funding constraints, and low program visibility. Guided by Ignite leadership frameworks, the team focused on building sustainable systems that expand access, amplify the program’s visibility, and position it for scalable growth.

Using strategic thinking, gap analysis, stakeholder engagement, Predictive Index insights, and shared leadership, the team identified individual strengths, learned more about the stakeholder and target audience, generated ideas based on a needs analysis, and prioritized high-impact solutions aligned with NAMI Louisville’s mission and Wellness Wheels objectives.

Deliverables included establishing Wellness Wheels as a Jefferson County Public Schools vendor, identifying funding and partnership pathways, developing a media launch toolkit, strengthening marketing, brand identity, and digital presence, and enhancing curriculum materials for consistent, youth-friendly delivery.

By creating reusable systems across funding, marketing, partnerships, and operations, the team helped transform Wellness Wheels from an emerging initiative into a scalable, community-embedded solution. Their work reinforces a simple but powerful belief: early connection changes outcomes. When Wellness Wheels shows up, hope shows up too.

The Dot Experience

The team working with The Dot Experience at the American Printing House for the Blind built a volunteer program from the ground up for one of the most accessible museums in the world. Guided by the mission to “Welcome Everyone,” the team created a comprehensive and inclusive foundation for volunteer engagement.

Deliverables included a SharePoint database housing a customized volunteer handbook, onboarding and training frameworks, intake forms, a volunteer newsletter, and a recognition program. The team also identified strategic community partnerships and helped define volunteers as “Connectors,” reflecting the human-centered, multisensory experience The Dot is designed to deliver.

Together, these tools provide a scalable, sustainable framework to support a successful launch and the long-term growth of the volunteer program. Most importantly, this work empowers volunteers to create meaningful, accessible experiences for every visitor.

WAGS Pet Therapy

The team working with WAGS Pet Therapy partnered with an all-volunteer nonprofit that provides pet therapy services to more than 100 facilities across the community. Their work focused on two critical areas: recruitment and retention.

To strengthen recruitment efforts, the team focused on improving visibility and reach by designing a refreshed brand kit, creating a content calendar to support consistent marketing, and establishing guidelines for effective outreach and engagement.

To improve retention, the team redesigned the new-member orientation process and created a membership roadmap to streamline the experience, remove unnecessary barriers, and make it easier to build a younger, more diverse volunteer base.

This partnership resulted in sustainable tools WAGS can continue using to expand access to pet therapy services and increase awareness of the positive impact animals can have on people’s lives.

Whitney/Strong

The team working with Whitney/Strong partnered with a Louisville-based nonprofit working to end gun violence through firearm safety education, suicide prevention, and STOP THE BLEED® training.

Through close collaboration with Whitney/Strong staff and board members, the team identified that the challenge was not a lack of willing volunteers, but the absence of a clear, sustainable system to recruit, onboard, and retain them.

In response, the team delivered:

• a streamlined volunteer application
• a tiered volunteer structure aligned to skills and interests
• onboarding and orientation resources
• volunteer policies and training materials
• a long-term roadmap adaptable to future CRM integration

The project resulted in more than 300 volunteer hours and more than $20,000 in value, including critical supply donations, a potential Neighborhood Development Fund grant, and local council sponsorship of Whitney/Strong events.

As a result, Whitney/Strong now has a sustainable framework to engage volunteers effectively and advance its mission over the long term.